Tuesday, February 28, 2012

'Prometheus' goes viral with Weyland Corp video

Ridley Scott’s hotly-anticipated Alien prequel Prometheus has just gone viral with a video promotion featuring Guy Pearce in the role of slightly crazed entrepreneur Peter Weyland.

The video (below) shows Weyland speaking at the 2023 TED Conference (an annual convention dedicated to human innovation currently being staged in Long Beach, California). A separate viral website for Weyland Industries has also launched.

Peter Weyland's official bio reads as follows:

Sir Peter Weyland was born in Mumbai, India at the turn of the Millennium. The progeny of two brilliant parents; His mother, an Oxford Educated Professor of Comparative Mythology, his father, a self-taught software Engineer, it was clear from an early age that Sir Peter's capabilities would only be eclipsed by his ambition to realize them. By the age of fourteen, he had already registered a dozen patents in a wide range of fields from biotech to robotics, but it would be his dynamic break-throughs in generating synthetic atmosphere above the polar ice cap that gained him worldwide recognition and spawned an empire.

In less than a decade, Weyland Corporation became a worldwide leader in emerging technologies and launched the first privatized industrial mission to leave the planet Earth. “There are other worlds than this one,” Sir Peter boldly declared, “And if there is no air to breathe, we will simply have to make it.”

Peter Weyland has been a magnet for controversy since he announced his intent to build the first convincingly humanoid robotic system by the end of the decade.

Whether challenging the ethical boundaries of medicine with nanotechnology or going toe to toe with the Vatican itself on the issue of gene-therapy sterilization, Sir Peter prides himself on his motto, “If we can, we must.” After a three year media blackout, Weyland has finally emerged to reveal where he’s heading next. Wherever that may be, we will most certainly want to follow.

Prometheus hits cinemas June 8.

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