'Man of Steel' teams up with US National Guard
When the government and the entertainment industry maintain an intimate working relationship and co-produce media products specifically tailored to promote the tools of war and boost military recruitment, we call it what it is: propaganda. At least, that's what we call it when practised by countries such as North Korea, China, Russia, Iran, etc.
In America, 'propaganda' is something practised by other countries. In America, the symbiotic relationship between the entertainment industry and every branch of the military is just 'good business'. And besides, it can't be propaganda if they're advertising their own relationship, right?
Of course, it's not just the National Guard who are trying to recruit Superman fans -- the US Air Force also 'wants you!'. In exchange for the Pentagon’s right to edit the movie’s script and monitor its production, the superhero movie has been granted access to USAF facilities and hardware in order to cut its production costs. Most notably, Man of Steel will showcase the USAF's $400 billion F-35 Joint Strike Fighter which is currently grounded due to flight difficulties. Reuters reported last year that the final cost of the F-35 program might be as much as $1.5 trillion dollars(!).
According to Wired, the Pentagon’s Hollywood Liaison, Phil Strub is remaining tight lipped as to whether or not the F-35 actually interacts with Superman in the new movie, but, notes Wired, “it gets the troubled aircraft program in the same sentence as the four-color symbol of truth, justice and the American way.”
Here are just some of the movies which have been produced in collaboration with the US Department of Defense in the last decade...
2013 Man of Steel
2012 Act of Valor
2011 Transformers: Dark of the Moon
2011 Battle Los Angeles
2010 Iron Man 2
2009 Transformers: Revenge of the Fallen
2008 The Day the Earth Stood Still
2008 Eagle Eye
2008 Iron Man
2007 I Am Legend
2006 Flags of Our Fathers
2006 United 93
2005 The Great Raid
2005 War of the Worlds
2003 American Valor
2003 The Core