Tuesday, September 6, 2011

'Apollo 18' fails to lift off at the box-office

By Robbie Graham Silver Screen Saucers

The NASA conspiracy chiller Apollo 18 has taken a paltry $10.7 million at the U.S. box-office in its first four days on release in what is officially the weakest opening to date for a 'found footage' movie in the horror genre.

For those who may be interested, according to Apollo 18's distributor, The Weinstein Company, audience demographics for the movie were 57 percent male and 56 percent under 25 years old. Little surprise there, really.

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